In 2023, Love Wellness faced a newly saturated and competitive supplements market, marked by increasingly informed consumers. To navigate this landscape, our strategy focused on enhancing our retail presence and revamping our brand identity. Spearheading this effort internally, I collaborated with R&M, a design studio in NYC, to lay the groundwork for our brand's next evolution. Together, we orchestrated a comprehensive overhaul, encompassing a full packaging redesign, retail shelving enhancements, website revamp, and email newsletter updates which were all execute in-house.

With the strategic guidance of Katie Nulty, we refined our brand strategy and positioning to better differentiate ourselves from competitors and clarify our offerings. This concerted effort resulted in a refreshed and more impactful presence in the market, poised for sustained success.