The goal of this campaign was to showcase the enhanced formula of Love Wellness’ flagship product: Good Girl Probiotics.

We're revolutionizing the conventional problem/solution narrative. Embracing the concept of "Good for" enables us to articulate our product benefits in a refreshing manner. This approach empowers us to redefine the meaning of "Good" according to our standards and values. We're setting the rules and raising the bar.

Responsibilities Concepting, art direction, pre-production, post production, overseeing 360 design + execution